BRIEF
A multi-look styling collaboration created for Lewis Hamilton’s final season with the Mercedes AMG F1 team, spanning red carpet appearances, press events and F1 race walk-ins. The project was rooted in nostalgia, looking back at the heritage of the Tommy Hilfiger brand as a framework for moving forward.

PROCESS
Drawing inspiration from Tommy Hilfiger’s 90s era (a period defined by its intersection of music, art and streetwear), the creative direction maintained the brand’s iconic red, white and blue palette throughout. Archive pieces were mixed with new designs and custom creations to honour this aesthetic, resulting in looks that felt both referential and current.

OUTCOME
The custom pieces developed for the collaboration resonated strongly with audiences, leading Tommy Hilfiger to release a limited edition collection across its global websites. What began as a moment of looking back became one of the most talked about chapters of the partnership.

CREDITS
Special thanks to Melissa Oberhofer, Tommy Hilfiger and Mercedes AMG F1 team.