BRIEF
A multi-look styling collaboration created for Lewis Hamilton’s final season with the Mercedes AMG F1 team, spanning red carpet appearances and F1 race walk-ins.

PROCESS
Drawing inspiration from Tommy Hilfiger’s 90s era the direction maintained the brand’s iconic red, white and blue palette throughout. Archive pieces were mixed with new designs and custom creations to honour this aesthetic, resulting in looks that felt both referential and current.

OUTCOME
The custom pieces developed for the collaboration resonated strongly with audiences, leading Tommy Hilfiger to release a global limited edition collection. What began as a moment of looking back became one of the most talked about chapters of the partnership.