The Glass Magazine, Alex

BRIEF
Alex is a film in collaboration with CHANEL BEAUTY that explores the fractured experience of self, the loneliness of masquerading as someone you are not, and the simultaneous terror of losing who you were. It moves through a visual world that feels both familiar and deeply unsettling, a place where the desire to transform and the fear of erasure exist in constant tension.

PROCESS
The styling draws from the eerie perfection of the Stepford housewife and the polished aesthetics of the 1950s. Silk and soft pastels are lit against dark, obscure shadows, creating a visual language borrowed from 70s horror and film noir. The result is a short fever dream, beauty rendered as something uncanny, identity worn like a mask. Alex does not offer resolution. It lingers in the question of what happens when we can no longer tell the difference between who we are and who we pretend to be.

CREDITS
Director: Maria Lax
Stylist: Efe-I
Beauty Direction & Make-up: Kim Brown
Talent: Alex Ben Ami
Producer: Katie Reid at Art Practice
Casting: Paul Isaac 
Hairstylist: Maarit Niemela 
Nails: Charly Avenell
Editor: Matt Nee 
Music Composition, Sound Design /Mix: Kaspar Broyd 
Audio Post Production: String and Tins