Hi I’m Efe-I,

An award-winning Art Director, Fashion Stylist, and Creative Consultant working at the intersection of culture, storytelling, and luxury fashion.

Her practice spans editorial, red carpet, and luxury advertising, with a focus on crafting visuals that are culturally grounded, commercially intelligent, and executed with a refined design sensibility. She has developed creative content for leading luxury brands, institutions, and publications, including Cartier, Hugo Boss, IWC, Mercedes‑AMG, Y‑3, Tommy Hilfiger, Farfetch, Selfridges, and OIZA. Alongside brand work, she has styled high-profile talent including Lewis Hamilton and William Saliba, bringing a nuanced, culturally fluent approach to celebrity and red-carpet styling.

Her editorial portfolio includes contributions to Vogue Italia, L’Officiel, Rollacoaster, The Glass Magazine, Wonderland and NOWNESS. Across both commercial and editorial productions, she leads projects from early concept through post-production, collaborating closely with photographers, agencies, art directors, producers, and talent teams to ensure cohesive, elevated visual outcomes. With a background in creative strategy and hands-on styling, Efe-I brings rigour, intention, and clarity to every brief. Her approach prioritises cultural awareness, narrative precision, and meticulous attention to detail, shaping imagery that feels contemporary, emotionally resonant, and aligned with the standards of luxury fashion.

CLIENTS

Farfetch, Selfridges, Vivienne Westwood, Vogue Italia, Glass Magazine, Rollacoaster, Puss Puss Magazine, Fucking Young! CAP 74024, L’Officiel Baltic, Mercedes AMG F1, Arsenal, Bentley, Lululemon,
YOOX Net-A-Porter, Nowness, Wonderland ….+ more

PUSS PUSS MAGAZINE, The Last Sun

BLANC MAGAZINE, Dream Theory

NIKE x HOMECOMING

ROLLACOASTER, William Gao

LEWIS HAMILTON x Tommy Hilfiger

CAPTURE ONE, Shadow Play

VOGUE ITALIA : Sophrodyne

FUCKING YOUNG! : Steel Sharpens Steel

L’OFFICIEL BALTIC, The Power of Art

THE GLASS MAGAZINE, Alex

VOGUE ITALIA, Ethereal

OIZA Spring Summer 25 Campaign

THE GLASS MAGAZINE, Dior Beauty

EAST IS EAST, Chronixx

  • Capture One, Shadow Play

    BRIEF
    Shadow Play is a study of light, silhouette and everything in between. Where most images seek clarity, this project leaned deliberately into the blur, finding meaning not in what is fully visible but in what is only partially revealed.

    PROCESS
    Working across three distinctive looks, the imagery moves through shadow, mid tone and texture as separate but connected states. Together they form a study, of how much can be felt in the spaces between light and dark.

    CREDITS
    Photographer: Ejatu Shaw
    Stylist: Efe-I
    Makeup: Billie Mckenzie
    Model: Temitayo Famakinwa

BRIEF
The collection was presented as a film that holds two opposing worlds in tension. The romantic and lush surroundings of the garden are met with a disjointedness inspired by the cinematic language of A Zone of Interest, pairing OIZA’s feminine and sensuous aesthetic with something altogether more unsettling. The film's soundtrack, composed by Hale Zero, offers cohesiveness by bridging the British and African cultures together through the blending of sounds heard in the two cultures’ natural landscapes.


CREDITS
Creative Director: Olivia Ozi-Oiza Chance
Film Director and Editor: Kynza K-J
Styling & Consulting: Efe-I
Set Designer:: Jade Rache
Make up: Ella Carter Allen
Hair: Sheree Jourdan
Casting: Cameron Nedrick
Music: Hale Zero

OIZA , A Rose By Any Other Name

OIZA, A Rose By Any Other Name

BRIEF
The collection was presented as a film that holds two opposing worlds in tension. The romantic and lush surroundings of the garden are met with a disjointedness inspired by the cinematic language of A Zone of Interest, pairing OIZA’s feminine and sensuous aesthetic with something altogether more unsettling. The film's soundtrack, composed by Hale Zero, offers cohesiveness by bridging the British and African cultures together through the blending of sounds heard in the two cultures’ natural landscapes.

CREDITS
Creative Director: Olivia Ozi-Oiza Chance
Film Director and Editor: Kynza K-J
Styling & Consulting: Efe-I
Set Designer:: Jade Rache
Make up: Ella Carter Allen
Hair: Sheree Jourdan
Casting: Cameron Nedrick
Music: Hale Zero

  • OIZA - A Rose By Any Other Name

    BRIEF
    "A Rose By Any Other Name" is the Spring Summer 2025 collection from OIZA , focusing on identity, beauty and belonging told through the language of gardens. Drawing parallels between British and African gardening cultures, the collection translates the textures and rhythms of the natural world into clothing that feels simultaneously earthy and refined.

    APPROACH
    The influence of gardenwear runs through every silhouette. Apron shapes are reimagined in lace and satin and large scale floral motifs cut across the body in cotton jacquard. A 1905 painting of a Black gardener by British artist Harold Gilman anchors the palette, sandy and soft with quiet moments of deep pink that nod to the rose at the heart of the concept.

    CREDITS
    Creative Director: Olivia Ozi-Oiza Chance
    Photography: Silvia Draz
    Art Director: Mariana Lobos
    Styling & Consulting: Efe-I
    Set Designer:: Jade Rache
    Make up: Ella Carter Allen
    Hair: Sheree Jourdan
    Casting: Cameron Nedrick





  • PUSS PUSS Magazine: The Last Sun

    BRIEF
    The Last Sun is a meditation on radiance, what it means to carry light within a world that is losing it.

    Shot across open fields, still waterways, and open skies, the editorial places its subject within nature however every fabric choice exists in deliberate tension with its landscape, the divine set against the elemental. She is the final glow before the world goes dark.

    CREDITS
    Publication: PUSS PUSS Magazine
    Photographer: Kasia Rucinska
    Art Direction & Styling: Efe-I
    Make Up: Billie McKenzie
    Hair Styling: Nadrah Mensah
    Model: Chizoba Emmanuel



BRIEF
Alex is a film in collaboration with CHANEL BEAUTY that explores the fractured experience of self, the loneliness of masquerading as someone you are not, and the simultaneous terror of losing who you were. It moves through a visual world that feels both familiar and deeply unsettling, a place where the desire to transform and the fear of erasure exist in constant tension.

PROCESS
The styling draws from the eerie perfection of the Stepford housewife and the polished aesthetics of the 1950s. Silk and soft pastels are lit against dark, obscure shadows, creating a visual language borrowed from 70s horror and film noir. The result is a short fever dream, beauty rendered as something uncanny, identity worn like a mask. Alex does not offer resolution. It lingers in the question of what happens when we can no longer tell the difference between who we are and who we pretend to be.

CREDITS
Director: Maria Lax
Stylist: Efe-I
Beauty Direction & Make-up: Kim Brown
Talent: Alex Ben Ami
Producer: Katie Reid at Art Practice
Casting: Paul Isaac 
Hairstylist: Maarit Niemela 
Nails: Charly Avenell
Editor: Matt Nee 
Music Composition, Sound Design /Mix: Kaspar Broyd 
Audio Post Production: String and Tins 

the Glass magazine, Alex


  • NIKE X HOMECOMING

    BRIEF

    featuring Jennifer Ehchegini and Rasheedat Ajibade

    A Nike campaign celebrating Nigeria’s ten time WAFCON winners, showcasing the Nike Women’s Homecoming jersey collection. The campaign was shot on location in Porto-Salvo, Portugal, bringing the Homecoming concept to life on foreign soil, a deliberate nod to the experience of representing your nation far from home.

    Rooted in culture, worn with pride.

    CREDITS
    Photographer: Christianah EBENEZER
    Stylist: Efe-I
    Hairstylist: Lee-Ann WILLOUX
    Make Up Artist: Sara MENITRA
    Producer:  Homecoming and MAMMA team.
    Talent: Jennifer EHCHEGINI
    Talent: Rasheedat AJIBADE

    Special thanks to Grace Ladoja and Tsvetelina Tomova        


  • L'Officiel Baltic, The Power Of Art

    BRIEF
    The Power of Art is a study in authority and restraint. Shot against a deep, textured studio backdrop, the editorial builds its world through structure, surface and silhouette.

    CREDITS
    Cover Talent:  Polina Askeri
    Photography: Gabor Szantai
    Styling: Efe-I 
    Make Up: Samantha Colesart
    Hair:  Kristine Cimbule

  • Blanc Magazine, Dream Theory

    BRIEF
    Dream Theory is an exploration of duality, of the two selves that exist within a single identity. Moving between urban industrial backdrops and open pastoral landscapes, the editorial maps the interior world of its subjects as much as the exterior one. The city and the countryside, the structured and the surrendered, exist not in opposition but in conversation.

    PROCESS
    The styling reflects tension with sharp dark separates and glossy  textures that give way to billowing sheer whites and delicate floral organza. It is an honest portrait of the inner life of the young Black identity; soft and fierce, grounded and dreaming, familiar and unknowable.

    CREDITS
    Creative Direction and Styling: Efe-I 
    Photography: Ejatu Shaw 
    Hair & Make-Up Artist: Bella Simonsen 
    Models: Ester and Mide w/ Wild Management



  • Vogue Italia, Sophrodyne

    APPROACH
    The styling speaks through absence as much as presence. An entirely monochromatic palette of cream and ivory allows form and texture to dominate.

    Sophrodyne is about balance, the clarity that comes when you strip everything back to what is essential. 

    CREDITS
    Photography: The Masons
    Styling: Efe-I
    HMUA: Elvira Brandt
    Model: Mide at Wild Management


  • Lewis Hamilton x Tommy Hilfiger

    BRIEF
    A multi-look styling collaboration created for Lewis Hamilton’s final season with the Mercedes AMG F1 team, spanning red carpet appearances, press events and F1 race walk-ins. The project was rooted in nostalgia, looking back at the heritage of the Tommy Hilfiger brand as a framework for moving forward.

    PROCESS
    Drawing inspiration from Tommy Hilfiger’s 90s era (a period defined by its intersection of music, art and streetwear), the creative direction maintained the brand’s iconic red, white and blue palette throughout. Archive pieces were mixed with new designs and custom creations to honour this aesthetic, resulting in looks that felt both referential and current.


    OUTCOME
    The custom pieces developed for the collaboration resonated strongly with audiences, leading Tommy Hilfiger to release a limited edition collection across its global websites. What began as a moment of looking back became one of the most talked about chapters of the partnership.

    CREDITS
    Special thanks to Melissa Oberhofer, Tommy Hilfiger and Mercedes AMG F1 team.


  • OIZA Special Project

    BRIEF
    A celebration of 70s Nigeria, drawing directly from the energy, colour and swagger of Afrobeats and Highlife culture. Velvet drapes, patterned tile floors and warm golden tones set a stage that is reminiscent of a house party already in full swing.

    In this period of Nigeria there was immense cultural confidence. Highlife were not simply genres of music, they were a movement, one that spoke to brotherhood, female empowerment and a collective sense of identity that resonated far beyond West Africa. The sound and the style that emerged from this era carried a bravado that would go on to shape culture on a global scale, laying foundations that are still felt today.

    CREDITS
    Creative Director; Olivia Ozi-Oiza Chance
    Photographer: Danny Kasirye
    Stylist: Efe-I
    MUA: Jinny Kim
    Hair Stylist: Lauraine Bailey
    Casting Director: Cameron Nedrick


  • YOOX Net-A-Porter, Smart Dressing

    BRIEF
    Smart Dressing is a holiday campaign created for YOOX Net-A-Porter, showcasing contemporary approaches to tailoring for the festive season. The campaign demonstrates how classic menswear can be styled with confidence and creativity for Christmas and New Year’s Eve celebrations.

    PROCESS
    Shot using long exposure photography, the imagery features intentional motion blur and chromatic light effects in blue, red and white tones. This technique required careful selection of reflective materials including raw silk fabrication, crystal brooches and polished accessories. The styling highlights bold suiting, textured knitwear with ornate detailing, and statement pieces that elevate traditional formal wear.

    CREDITS
    Photography: Petros
    Art Direction: Liz Lee
    Stylist: Efe-I
    Hair Stylist : Sharon Robinson
    MUA: Amy Conley 
    Model: Grégory Fitzgibbon
    Casting: Clio Cooper


  • Rollacoaster, William Gao

    BRIEF
    A cover story for Rollacoaster Magazine featuring actor and singer William Gao styled in Kenzo’s AW23 runway collection. Shot against warm amber tones, the editorial presents a series of characters for William to embody across numerous looks.

    CREDITS
    Photography Rhys Frampton
    Styling Efe-I
    Grooming Sandra Hahnel
    Production Director  Ben Crank
    Producer Isabella Coleman