Smart Dressing is a holiday campaign created for YOOX Net-A-Porter, showcasing contemporary approaches to tailoring for the festive season. The campaign demonstrates how classic menswear can be styled with confidence and creativity for Christmas and New Year’s Eve celebrations.

Shot using long exposure photography, the imagery features intentional motion blur and chromatic light effects in blue, red and white tones. This technique required careful selection of reflective materials including raw silk fabrication, crystal brooches and polished accessories. The styling highlights bold suiting, textured knitwear with ornate detailing, and statement pieces that elevate traditional formal wear.

Photography: Petros

Art Direction: Liz Lee

Stylist: Efe-I

Hair Stylist : Sharon Robinson

MUA: Amy Conley 

Model: Grégory Fitzgibbon

Casting: Clio Cooper